Pinterest is a great social media, but it’s very underrated. I’ve been using Pinterest for around 5 months now and I’ve already grown my account to have 5 million monthly unique viewers. These numbers have been helpful in growing my blog and email list. All this sounds great, but how do you skyrocket your Pinterest account? Well I’m about to tell you!
Your Pinterest Profile
1. Setting Up Your Business Account
Before you start posting on Pinterest, you want to switch your account from personal to business. By doing this you’ll gain access to daily analytics by visiting https://analytics.pinterest.com
On your Pinterest profile, you’ll also have a monthly unique viewers counter which helps with showing your growth to other accounts.
2. Profile Picture
When setting up your Pinterest account, your profile picture is the first thing people see. Depending on your niche, you may want to convey a certain message.
Creating a professional logo for your profile picture may be useful if you’re creating a brand.
If you’re a blogger and are trying to create a brand around yourself, a headshot will work better than a logo. This is one of the best ways to connect with your audience.
For example, my Pinterest account Brighter Craft uses a logo.
Optimizing your bio not only makes your account look professional, but it also tells other pinners what you’re all about.
Adding relevant keywords, as well as describing what your account is about is key.
1. Creative Pin Titles
When using Pinterest your goal should be to gain a new audience. You want people to see your pins, save them, and click.
Pinterest is great because you can create multiple different pins that link back to the same blog, product, etc. This means you can try different titles to see what generates more impressions.
2. Pin Graphics & High Quality Images
Creating pin graphics that link back to your blog, product, etc, are a huge part of growing your Pinterest account – high quality images go hand in hand with this.
I make my own Pinterest graphics, as well as free stock images from sites like Unsplash and Pixabay. Also it’s best to use vertical images on Pinterest because they take up more space when the user is scrolling, meaning that they catch the users attention. You want to use high quality images because it helps make your account look professional.
Here’s an example of one of my Pinterest graphics
Incorporating hashtags into your pin descriptions are a great way to get your pins seen.
Use the hashtag symbol, and Pinterest will give you suggestions. Try using hashtags with the most pins.
Your Pinterest Boards
Optimizing keywords on Pinterest is really important and works almost like SEO. Changing your board titles and board descriptions to include different relevant keywords increases your chances of your boards popping up in different searches.
Try not to repeat the same keywords you use in your board titles and descriptions
Board covers help make your account look more professional and cleaner. They help bring your board together.
Here’s an example of some of my board covers:
3. Pin Daily
Pinterest is all about being consistent and Pinterest’s algorithm loves consistency.
You can schedule your pins by using Tailwind, or if you’re using the Pinterest app on Apple devices, you can use their built in schedule tool!
4. Optimize Your Boards With 3rd Party Pins
When you create a new board, the best thing you can do is fill it with 100 or so pins from other people. This shows Pinterest what the board is about.
After filling the board with other people’s content, you can start to mix in your own pins. Over time you still want to pin other people’s content, but you also want to have more of your own stuff!